Google Analytics is a web analytics service from Google designed to track and report website traffic, especially in a busy online marketing platform. Its main purpose is to collect data from your websites and apps to create reports for your business. Using this platform is quite easy, and many people are talking of its numerous benefits in terms of its basic analytical tool for search engine optimization (SEO) and marketing purposes. Its availability is also outstanding, as anyone who uses the internet can access these incredible services. This article digs into details of the major advantages of using Google analytics to follow up on your marketing performance and its limitations.
6 Most Outstanding Benefits of Google Analytics
From being a reliable source for improving marketing performance to being easily accessible, the following are the most reviewed benefits of Google Analytics:
It Helps In the Discovery of the Right Platforms for Marketing
Google Analytics provides accurate knowledge of the right channels to market your company and enhance growth. It will also help you identify which one of your social media accounts obtains more clients and is mostly active. This will help you focus on the platform that gets more clients to win their attention. When used correctly, it will help you increase sales, enhance customer visibility for your e-commerce business and catch up with your competitors.
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It Can Help You Optimize Your Website Ranking
Most Google posts are ranked based on their precise SEOs. This is a hack to improve your site’s ranking. Use important keywords that most people can easily find. With Google Analytics, you can identify the right keywords, find the correct placements and enhance the visibility of your website.
You Have the Power to Segment Your Visitors Effectively
With Google Analytics, you can measure your customers’ Search Engine Optimization (SEO) campaign. Using your website, you can monitor the activities of your customers on your computer. With the advancement of technology in this sector, you can categorize your visitors based on visit frequency, location, and referral paths. Those with online marketplaces have more advantages since they can open a Google Analytics e-Commerce setup.
Depending on the data provided, you can add more value and personalization to your online campaigns by using segmented traffic data.
It Helps In Compiling Reports to Make Sense of the Numbers
This is an important aspect that most marketing and business professionals prefer to present their data in an easy-to-read format. This platform gives them exactly what they need; a comprehensive pre-configured report that requires no setup to view and analyze.
The procedure for logging in is also very simple; the website is easy to navigate as there is a link for the ‘audience overview’ report, which will take you directly to the essential metrics of your website’s visitors.
The advantage presented here is that you can streamline and present information quickly and easily, allowing you to get insightful information about your website and its audience.
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It’s Good at Measuring Key Performance Indicators (KPIs)
For a marketing entity to grow and improve, there has to be a marketing strategy to push it through the success. In marketing, key performance indicators and Google analytics offer great room for improvement.
Google Analytics has very outstanding features used to measure KPI. It makes that possible through the following ways:
- Tracking sales and conversion
- Measuring the time spent on the site
- Counting visitors arriving on a specific page
- Tracking and recording ROI
It’s Good at Answering Common Marketing Questions
If you are a business enthusiast who frequently uses Google Analytics, you must’ve realized that the vast amount of information available through the platform could be overwhelming. As such, you must also understand that this data consists of questions that most marketing professionals use daily. The following are just a few of the questions that Google analytics might answer:
- How many visitors does our website get?
- What’s the location of our visitors?
- What devices do our visitors use to find us?
- Which other websites do our visitors find us apart from this?
- What other marketing traffics drive visitors to our platform?
- What pages did our visitors see before converting?
- How many visitors became leads or customers?
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Your website can be the most outstanding among others in your marketing arena, and Google Analytics can help you deal with that.
The Limitations of Google Analytics
With so much praise surrounding Google analytics, some people have found cause for complaints regarding its functionality. The following are some of the claimed limitations:
- The overall data accuracy can be compromised by other users who use cookies, ad filtering programs, private networks, or even those with certain browser extensions. In this way, you might end up missing some information.
- The small data segments might contain huge errors because the general reports are generated by sampling about 500,000 random sessions to reduce server load. Moreover, the margins of error are only given for the number of visits in the reports.
- Google Analytics provides sampled data, reducing the processing needed to handle every account. Doing this makes only a subset of your traffic visible and is analyzed as an estimate of the overall results.
- There is no access to raw data, making it even more difficult to get a whole data record. Instead, you are only given the aggregated information in a summarized format with no valuable details.
Aside from these limitations, the advantages eclipse what anyone would call a limitation. This is because it is easily accessible, and anyone can use it.
The Bottom Line
Google Analytics has proved to be the most effective tracking of your marketing performance. With all the requirements, you are only required to register for the services and sign up for a convenient subscription plan. When all is done, you have access to your customer’s information, which acts as a compass to direct you towards giving the needed support to your clients, thereby growing your business. This article has outlined outstanding benefits that could move you into trying it out. You can easily follow these guidelines for your benefit.
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